The question has been posed to the IL Corn office and farmer leaders on more than one occasion…”Why is it a good idea to get involved in a NASCAR sponsorship?”
Fair question. The answer may seem obvious if you’re one of NASCAR’s more than 80 million fans in this country. Or maybe you’re a fan, but you’re not really sure of the answer, either.
It’s a pretty simple answer. NASCAR delivers an audience unlike any other.
NASCAR fans are more likely than any other sports fans to support sponsor messages.
NASCAR fans are more likely to purchase the products that are responsible for their sport’s sponsorship.
NASCAR fans are more likely to influence their friends to do the same thing.
The bottom line to this story is the Start/Finish line at a NASCAR race. It’s all about the fans.
Take a look at this chart. Not only do NASCAR fans deliver on their promise to support race sponsors, but the sport itself generates media coverage that can’t be bought.

In the case of ethanol, NASCAR was responsible for a huge portion of the news coverage that included ethanol, much more than what the ethanol industry or corn farmer organizations could have generated themselves.
2011 brought E15 to NASCAR race cars and trucks. 2012 will bring it to a gas pump near you. And for the NASCAR fan, they’ll be chomping at the bit to fuel up with the same high-performance fuel that their favorite driver uses.
Tricia Braid
ICGA/ICMB Communications Director