NORTH AMERICAN INTERNATIONAL LIVESTOCK EXPO, LOUISVILLE

An upcoming event that brings quite the excitement to the city of Louisville, KY is the North American International Livestock Exposition. The event will be held from November 6th through the 19th. It is a large event where many species of animals will be exhibited. As an exhibitor at NAILE, or a visitor, it is a great way to meet many people from across the United States.

No matter what type of animal you are interested in, at some point throughout the two weeks, they will be present and shown. The best animals will be there to represent their breed. Owners of these animals work for months to get them ready for the show. After lots of special care and grooming, the animals are ready for show. There are junior and open shows, this means that youth will get to show against other youth in the junior show and then at the open show exhibitors of all ages compete. These are some of the top animals of their breed and are not only there to be shown but to also promote the high quality genetics of the breed and the farm or owner that brought that animal to NAILE.

Though the shows are a main part of the exposition, there are many other events to attract people to NAILE. The rodeo is always a hit as it is the Championship for the Pro Rodeo Cowboys Association and brings in the Great Lakes Circuit Rodeo Finals. I have never been able to attend the Rodeo, but it is a main event of this Louisville exposition. If the livestock shows and rodeo are not up your alley, there is a “Country Store” to keep you busy. This store is packed with almost two hundred venders. One can buy some good food or a nice pair of boots at this attraction and I have done both. Walking through the store is fun and I normally find something that I need.

In its 35th year, the exposition is still going strong. Take a day to come enjoy the shows and the store and walk through the many livestock barns, one would not be disappointed. If it is not feasible to make the journey to Louisville to take in all the action, check out their website www.livestockexpo.org. There is a press staff, which also includes some student interns from Illinois and Kentucky, which will keep the site updated with current happenings and results, along with some stories from the barns. This site also includes pictures from past years and many schedules of shows and hours for events. So be sure to look at the visitors tab.

For those that are going to show on the green shavings, which is always exciting to see the hard work pay off, to walk through the massive country store, or just to watch and take it in, this upcoming event in agriculture is sure to be worth your time. Try to get this on your calendar and check out the website for event times. If you happen to stroll through the dairy barns be sure to come say hi! Look forward to seeing you there.

Amy Schaufelberger
University of Illinois student

ENTERTAINING AND INFORMATIVE: IS THIS THE WAY TO GO?

It seems that those milk producers are always on the cutting edge.  Here in America, we all realize the popularity of the “Got Milk” ads.  They are almost collectables!  But in Europe, there’s a new breed of dairy farmer and they are hitting television screens for the first time in their new video for Yeo Valley.

http://www.youtube.com/v/qLySx6wSSmo?fs=1&hl=en_US

Intro

The sun is up, the milk is chilled, it’s gonna be a good one, yo yo

Farmer 1
Yo I’m rolling in my Massey on a summer’s day
Chugging cold milk while I’m bailing hay
Yeo Valley’s approach is common sense
Harmony in nature takes precedence
My ride’s my pride
That’s why you’ll never see it dirty
And I love it here man
That’s why I’m never leaving early
I’m so girt
In my cap and my shirt
I’m representing for west
So hard that it hurts

Farmer 2
We make this look easy
Cause we’re proper modern with this farming believe me
Wind turbines they’re shining baby
And solar farming no buts no maybe’s
Ye, when we’re down with the soil association
And we do lots of what, conservation
Sustain, maintain it ain’t no thing
We set the bar
Real leaders by far

Chorus
Yeo Valley Yeo Valley
We change the game, it will never be the same
Yeo Valley Yeo Valley
Big up your chest and represent the West

Farmer 3
This isn’t fictional farming
Its realer than real
You wont find milk maidens
That’s no longer the deal
In my wax coat and boots
I’m proper farmer Giles
Now look
You urban folk done stole our styles
I’m not a city dweller,
Me I like to keep it country
The air is clean and
All those cars will make me jumpy
It’s different strokes
For different folk, my man
Just enjoy the results
Of what we do on the land

Farmer 4
Check out Daisy she’s a proper cow
A pedigree Friesian with know how
Her and her girls they have there own name
We treat them good
They give us the cream

Chorus
Yeo Valley Yeo Valley
We change the game, it will never be the same
Yeo Valley Yeo Valley
Big up your chest and represent the West
Big up your chest…
Represent the West…

Interesting that these European farmers are addressing exactly the same questions we’re trying to address.  They mention that they are sustainable and environmentally conscious … and that they treat their cattle well.  Also, I love the line “Different strokes for different folks, Just enjoy the results of what we do on the land.”

Are Illinois farmers ready to get out there and do something like this that is entertaining and informative?  Does this push the bar too far or just far enough?  Is this the way to get consumer attention and give them permission to get farmers farm?

What are your thoughts?

Lindsay Mitchell
ICGA/ICMB Marketing Director

A QUICK VISIT TO THE WORLD DAIRY EXPO …

The World Dairy Expo was held September 28 through October 2 in Madison, Wisconsin. As a dairy enthusiast myself, attending Expo is always a great treat. It is the meeting place for over 65,000 people from around the world for this five day event. It is much more than the famed dairy cattle shows and sales, but includes seminars, collegiate and 4-H judging contests and exhibits of all kinds. As a stop for many on the “tanbark trail,” the best cattle from the United States and Canada are exhibited at this amazing exposition. While some are exhibiting, thousands come to watch the show, view the modern equipment exhibits, learn about the latest in feed and nutrition, check out colleges, discover new advances in genetics, and to just mingle with members of the dairy and agriculture industry from around the globe.
A major attraction is the trade show. It includes over 750 exhibitors from within the United States and internationally as well. A trip through the whole trade show, exhibition hall, or coliseum is well over a full day’s event. Freebies and lots of information can be gained on a treck through the trade show buildings. One of these exhibits was the Illinois Livestock Development Group. The Illinois Corn Marketing Board works with this development group to bring cattle to Illinois. Illinois produces lots of corn, and livestock is the number one market for number two yellow corn. It is a win win situation, strong corn state and strong dairy state. There is a strong connection between the gold crop and the big black and whites…or any dairy cow for that matter.
In addition to the trade show and exhibition hall, one can enjoy a variety of exhibits outside and some delicious food as well. Dairy products are presented at their finest at such an event as this. Whether it is the traditional grilled cheese, a milkshake, or some awesome cheese curds, one will not be disappointed. If the cattle are more of interest, a trip through the numerous cattle barns or a venture through the sale tent will be sure to satisfy.

The World Dairy Expo was a great experience and did not disappoint. From watching the shows, to sitting next to many international guest and hearing their opinions of the shows, to enjoying my grilled cheese sandwiches and milk, to talking about future plans with exhibitors present, to purchasing a jacket, expo met my expectations. Though it is a little too late to watch the shows live online, all the results can be found on the website. www.worlddairyexpo.com. Also, the site includes a lot of information about this year’s expo besides show results. Whether you are a diary enthusiast or not, the World Dairy Expo is a great event to experience, so I would suggest that you work that into your plans for next fall!

Amy Schaufelberger
University of Illinois student and Illinois farm girl