Although it comes as no surprise to anyone that knows me personally, I tend to be fairly opinionated.
I enjoy a good debate, especially when I’m armed with the knowledge that will enable me to win. I love the feeling of always having the retort that completely derails my competitor’s argument, of having the last word. And, of course, I feel so completely over-educated about the organic and locally grown movements, that I will argue which is better (organic vs. conventional) all day, every day and never tire.
In fact, I have. Maybe “argue” is too strong a word here, but the folks at my church probably steer a conversation away from these topics at all costs. My Facebook friends are likely sick to death of me providing links and other information about organic vs. conventional produce. Now, I must air my thoughts here.
While I always start a conversation with the fact that consumers have a choice and should be able to purchase whatever sort of food they want, I quickly turn it to the fact that I want them to really UNDERSTAND their choices. Because I believe they are being jaded by the media and popular journalists (ie, Michael Pollan) into an emotional response to their food choices instead of a scientific one.
This article by Tamar Haspel really drives the point home and I couldn’t have been happier to read it.
Haspel and her husband raise chickens and really wanted to believe that their fresh, locally grown, free range eggs taste better. They went the scientific route – engaged their friends to come over for a taste test – and came up with some interesting results. Read for yourself because I really don’t want to ruin her lovely experiment and wonderful writing by telling you what happens.
While this likely won’t change their purchasing decisions (Why would Haspel buy eggs when she has free eggs in her backyard!?) the information she’s discovered will likely put her decision in context. Does she eat home grown eggs? Yes. Does she think they are the ONLY eggs? Nope.
This is what I wish for the elite in America (the ones that can afford these high priced options) that believe organic and locally grown foods are the ONLY choices for better health and taste. Context to your choices is so important. Is a locally grown tomato from your neighbor’s garden better in your salad? Probably. Is it the ONLY choice? Nope.
Should it be the only choice? Not by a long shot.
ICGA/ICMB Marketing Director