It’s become an annual tradition, and here it is again. IL Corn is asking Santa for only a couple of things this year, but they are biggies!
2. CLEAR & SCIENTIFIC FOOD LABELS
Labeling is a tricky issue.
Some “foodies” and non-farmers want labeling because not knowing enough about how food is grown scares them. Or maybe they feel like they know a lot, but are getting their information from others who don’t know enough about how food is grown and aren’t getting accurate information. No matter what, not knowing enough about food production is scary, and labels seem like they would help.
Until the labels get just as confusing as the “where is my food produced” question.
Illinois corn farmers and some others in this debate don’t want food labeling that isn’t based on scientific data. If a percentage of our population is allergic to peanuts, then mostly certainly, we should include “peanuts” in the nutritional label. That is labeling based on scientific truth.
The problem is that customers are confused. There is a very gray line between labeling and marketing; some customers can’t delineate which is which. Marketing is when a food company places a label that gives it a bump over its competition. Labeling is when a food company places a label that is scientifically proven to safe lives or improve human health.
Ingredient and nutritional labels safe lives and improve human health.
“All Natural” labels do not. They only cause you to think about buying their product over another.
Santa, for Christmas this year, IL Corn (and probably millions of Americans who are confused about what to buy for their holiday dinners!) would like more clear food labeling.
See what you can do. OK?