Unless you have been living under a rock, you are aware that farmers and ag businesses alike have begun to have more conversations with some of our more urban consumers who have questions about the food we are putting on their tables. This is somewhat of a new concept for our industry, but it presents us with an opportunity to speak to a genuinely interested audience about what we do and why we do it. Most (if not all) of the people who work in the agriculture industry are incredibly proud of what they do, so it is no surprise that many farmers seize the opportunity to teach people about the different things that happen on their farm.
One way those interested urban consumers have been able to learn about their food is through the Illinois Farm Families program. This program, which is funded in part by the Illinois Corn Marketing Board, allows moms from the Chicago area (Field Moms) to go on various farm tours to experience farming first hand and have a conversation about their food with the people who are actually growing it. Paul Jeschke, the ICMB District 5 director, and his wife Donna have welcomed multiple groups of Field Moms onto their farm for a tour and discussions about the crops they grow on their farm. Watch the video below to get a glimpse of what it is Paul and Donna are doing to help spread the word about agriculture:
If you are interested in learning more about the Illinois Farm Families program, visit www.watchusgrow.org