Promoting Ethanol with NASCAR Important to Illinois Corn Growers

The Chairman of the Illinois Corn Marketing Board is Kent Kleinschmidt, pictured here with his wife Sara and NASCAR driver Kenny Wallace. They were attending the Saturday Illinois Corn Growers get together before the race at Chicagoland Speedway. It’s the second year that they’ve held the event. Kent says the sponsorship of the race and Kenny’s #99 car is a very different kind of promotion than they are used to. But once NASCAR decided to move to an E15 fuel blend it opened up a big opportunity and audience to showcase the fuel.

Listen to my interview with Kent here:

2012 NASCAR Dollar General 300 Race Photos

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