Hopefully over the weekend, all our Corn Corps followers had an opportunity to check out the news.  And if you didn’t, here’s the biggest news item we’ve seen in a while.

Illinois Corn has entered into a promotional partnership with Kenny Wallace, NASCAR so that we can better tell the story of Illinois corn farmers and their families to a much, MUCH bigger audience.

At the same time, NASCAR announced on Saturday that they are moving to a 15 percent blend of ethanol to gasoline for the 2011 season.

nascar kenny wallace combineLet me tell you, if these two announcements in one weekend don’t excite you, I’m not sure what will.  According to, NASCAR is the No. 1 spectator sport — with more of the top 20 highest-attended sporting events in the U.S. than any other sport — and is the No. 2 rated regular-season sport on television. NASCAR fans are the most brand loyal in all of sports.

I think what this means is that if Kenny Wallace says corn farmers are good, NASCAR fans will believe him.  And if NASCAR says that all vehicles run well on e15, American’s will line up in droves to by it.  Looks like we’ve got a perfect test case on our hands.

Can’t wait to see the results of this dynamic partnership!

Lindsay Mitchell
ICGA/ICMB Marketing Director

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